How to develop an Twitter marketing strategy for Twitter?

Twitter marketing has turned into an extremely complex channel for the most experienced social media marketers.

Twitter has transformed from a social media platform that allows users to post their thoughts to an effective marketing platform that allows brands to communicate with their followers in real-time. With more than 321 million active users per month it's clear why companies continue to use Twitter even after all this time. However, it's not enough to just tweet about the most popular topics often.

Similar to every other social media site getting your marketing to work on Twitter requires careful planning and a keen eye to be noticed and keep your customers interested. We would like to suggest you to Buy Twitter Account and you can Earn Online Money from digital marketing.

Let's discuss the best methods to utilize Twitter to promote your company Engage with your customers and make use of the platform to achieve your social media objectives.

How can you make use of Twitter to market your business?

At first it might appear that the only method to utilize Twitter is to simply sign up and begin tweeting. While it is important to have a good supply of material, there are certain strategies that businesses have successfully employed to make their mark on Twitter and make use of to benefit from it.

Let's take a look at some Twitter marketing techniques that can be used by any company to maximize the benefits using the site. If one of these methods grabs your attention, go into it by clicking these URLs.

Review your Twitter account

If you have a Twitter profile the first thing you need to do is conduct an Twitter audit.

Check out what's working and what's not working with the performance of your Twitter profile by performing an in-depth examination of Twitter analytics. Tools for Twitter analytics can aid in:

• Examine the performance of hashtags
• Review individual Tweet performance
• Analyze your individual Twitter audience

In determining which Tweets are performing most well can provide you with an idea of the kind of content your target customers are interested in. This information can be used to develop a strategy to maximize the amount of engagement and reach that you can get from your Tweets and provide your followers with what they're seeking when they read your articles.

Another way to review the performance of your Twitter page is to go at your statistics by hand. You can do this by logging to the account on your Twitter profile, then navigating through the Twitter Analytics account, clicking"Tweets," then the "Tweets" tab and exporting your data for a particular time frame.

If you're using Sprout Social to manage your Twitter profile and you want to access to your Twitter Analytics right alongside the other social media information in the Sprout Reports tab.

Discover your voice on Twitter

The users on Twitter are seeking out authentic brands that keep their own voice. It's easy to get caught up in the latest trends and draw attention to your brand on Twitter, but don't make the mistake of losing your voice as a brand. While your Twitter presence may be more casual and fun in comparison to LinkedIn or Facebook but it must be authentic and in line with your branding voice.

Wendy's is a company that has successfully crafted its voice on Twitter and is staying true to the persona they have created. It's not a problem for them to indulge in some amusement with the latest trends, and remain true to their identity as an organization.

Utilize hashtags on Twitter and trending topics.

Tweets with hashtags have nearly twice as much engagement as Tweets with no hashtags. This is a fascinating fact, but it doesn't mean you have to load your tweets using every hashtag that you can find. Hashtags can be a fantastic opportunity to showcase the brand's message to potential new viewers who might be interested in your content. Some companies create hashtags for an event and utilize that hashtag to tag tweets individually or invite the followers to share tweets using that hashtag.

In Black Friday 2014, Kohl's set a new record by generating a lot of excitement among customers with their #KohlsSweeps twitter contest. Participants were invited to answer questions on trivia related to recent pop culture events , for the chance to win gift cards as well as other prizes. Through the course of the campaign on Twitter, Kohl's generated more than 450K interactions on their Twitter page. more than 370K mentions on Twitter, and had over 255MM potential impressions

The results they experienced in that program inspired them launch similar campaigns annually to draw the attention of their followers and to encourage followers to interact with them through Twitter.

In those moments when you're stuck on the right topic to share For those times when you're not sure what to post, the Sprout Trends Report helps you monitor hashtags, trends and influential people in your field on Twitter.

Utilize Twitter ads

Utilizing paid advertisements using paid ads on Twitter is an excellent method to reach out to your followers with greater ease instead of waiting on organic growth. Promoted Tweets can help you expand your reach quicker.

They also allow users to find your profile even if they don't have your hashtags or brand. When you post a promoted Tweet, your tweets will show on the timelines of people who have the same interests as your followers. The cost is a monthly charge to allow your promoted Tweet to remain in circulation. Users can interact with promoted tweets similar to how they interact with natural content.

The only distinction to promoted Tweets, is the fact that they're identified so that users can clearly see they are a paid ad.

Progressive makes use of promoted Tweets to promote their pricing feature for competitors. These ads remain consistent with their branding and aren't too advertising. They actually encourage customers to check out their website to search for the best rates for insurance, even if they do not making use of Progressive.

Find out when you should tweet.

The Sprout ViralPost(tm) feature examines the activity of your followers and determines the best times to send out updates based on the times when your followers are the most active.

While Tweets stay on your profile for the duration of time unless they are deleted, Twitter moves so fast that something you tweeted just 30 minutes ago might may be unnoticed by your followers. According to a study conducted by Wiselytics that one Tweet has a lifespan of 24 minutes. Tweets are only able to reach around 75 percent of their potential audience within less than three hours after posting. This means that posting consistently, and at the appropriate timecrucial to achieving results on Twitter.

If you're seeking our recommendations on the best times to share your content this year, read our full analysis of the most effective times to share content via social media on all all networks and across industries.

The Sprout ViralPost(tm) feature analyzes your followers' activity and selects the best time for you to send updates, based on the times when your followers are the most active.

Connect with followers

Twitter is about creating a two-way avenue of communication with your followers. It is essential to create content that will encourage your audience to follow your Tweets. It's also important to ensure that you're engaging with those who are tweeting about your brand in a private way. If you mention your brand, in a tweet or replies to your tweet, make sure that you have someone responsible to reply to their tweet in a timely manner. Many companies use Twitter to answer support queries. Thus the presence of a community administrator manage these inquiries will keep responses from falling between the cracks.

Asana closely tracks their Twitter mentions and responds to every mention that they get. It does not matter if it's an urgent query or just general appreciation. They make sure that their users pay attention to what they're talking about.